For designers, by a designer
Graphic design is hard. The software is obtuse, the tutorials are padded with filler, and the forums can often be hostile. It's a frustrating process that I know all too well.
That's why I set out to create this graphic design YouTube channel: I wanted to collate the things I've learned into quick, friendly pieces. I'm not concerned with ad revenue, watch time, or topic popularity — I simply make the content that I want to see.
"Your channel is f*****G underrated!"
I've had massive success with this approach. The channel has over 2,000 subscribers, more than 100,000 downloads of digital assets, and nearly 1,000,000 views. Every day, I receive comments praising the lack of filibustering, the welcoming tone, and high-quality presentation.
Every inch of this channel is branded to punch above its weight — I am a singular person that has very little time to commit to such a project, yet I crafted it to feel like a first-rate production. From the modular thumbnail designs to the audio mixing to the lighting on my face, I created workflows to maximize efficiency.
Be humble, or be humbled
When creating this channel, I set out to share what I knew. I felt that my years of working as a graphic designer left me something to contribute to the community.
Yet, I didn't expect the community to turn around and do the very same. My comment sections are filled with fellow designers sharing ideas to improve my own workflows. They constructively recommend tools that I've never seen, software that I've never used, and angles that I hadn't considered.
And every graphic on this page is the result of that insight: I learned so much more through the viewership of my community than I ever could have on my own.
meet your heroes anyway
Producing content is a strange feeling. The viewership rises, but it still feels as if I'm merely talking to a camera alone in my office. It's difficult to imagine that, yes, nearly a million people are looking at my face, listening to my voice, and considering my ideas.
Yet, one comment from the official Adobe Substance 3D account solidified it for me — it forced me to realize how far I'd come.
