Madden 23 Pack
For Madden 23, I recreated the game's pack system from the ground-up. These packs are awarded to players for completing various challenges and, as an Experience Designer on the title, I took it upon myself to give the packs a much-needed face lift. I was responsible for the ideation, design, and execution of the 3D asset, the pseudo 3D Photoshop workflow, the library of base materials, and, with the art direction of several different teams, the final art. Below is a sample of the hundreds and hundreds of packs that I created for the game’s release.